For this project, I was assigned to create a Coffee brand based around the singer Dolly Parton. I named it "Dolly's Coffee" because a lot of the products associated with Dolly incorporate her name somewhere. When someone hears the word Dolly, they instantly know that it's about Dolly Parton. Her reputation precedes herself. Also, the words Dolly and Coffee rhyme and sound nice together to me, and it's also inspired by the "Dollywood" theme park.

In order to complete this project, I used Adobe Stock, Adobe Illustrator, and Adobe Substance 3D stager.

Dolly Parton is a country singer, one of the most famous musicians in the world. She is a icon and the most notable woman of the genre. In addition to her musical career, she has starred in movies, television, and has created her own charity foundations as well as her own theme park. 

Dolly Parton is known for her larger-than-life and extravagant image, yet remains humble and down-to-earth. To reflect this, the keywords I've used for "Dolly's Coffee" is Fun, Feminine, Friendly, and Familiar

The colors that Dolly Parton are most associated with are shades of Pink. Other colors that I think represent her well are shades of Orange, Yellow and White. These can be found in her products as well as her photos and albums.

Looking at Dolly Parton's album covers, the title typically is in a cursive, script font while the other parts are in a serif font.

The early rough sketches for my work. I envisioned the different types of coffee products that I could create, and I settled for these ones. I wasn't able to include all the details I wanted to include like the music notes or the guitar with Dolly because of the size of the products. However, my sketches ended up pretty close to the final depiction.

The different colors of the butterflies, orange, yellow, and white, each represent the different flavors of the coffee. Each flavor also has their own unique paragraph description on the back. Butterflies are incorporated in a lot of Dolly Parton's iconography, and she even has an album called "Love is Like a Butterfly". I designed the logo so that it bares a resemblance to the album cover as well the "Dollywood" theme park sign. 

Dolly's Coffee uses Adobe Handwriting Ernie, because a lot of her album titles are in that cursive type of style. In order to give contrast, I put the flavor name in Bold Georgia font. It also fits since a lot of her albums also have fonts similar to that style. The top line of the nutrition information is in Lobster Regular. I used this font because it's stylish like the Adobe Handwriting Ernie font, but feels more whimsical and fun. The descriptions are in Lucida Sans Unicode font because I don't want the reader to have a hard time reading the text and it contrasts well with the top line. 

The standard coffee bag design. The bag is pink as it is her signature color. The flavor name is a reference to her song "Jolene." I put the picture of Dolly on the back so it's like she's giving her approval of the product while you're reading the description.

The coffee grounds design. I wanted to go for something like Folgers coffee grounds, but with a Dolly Parton twist. The flavor is a nod towards her identity as a country musician, and how she is a "classic" in the industry.

The coffee pods design. I wanted to do something different because there's more space, so I put a music staff as a type of border for the top and bottom, as a reference to her musicianship. The logo is on the front side and the nutrition info is on the back, while Dolly's picture is on the sides. The pictures are much bigger because I didn't have much else to put there. The title is a reference to her song 9 to 5.

Overall, I think I delivered in creating a coffee brand that looks like Dolly Parton's vibe. There are some parts where I could've been more detailed and concise, but I think I've done a fairly good job considering it was my first time using 3d shaper. It has clear inspirations from her music and branding. I imagine if Dolly Parton creates a coffee brand, it would look similar to this.